Wednesday, December 12th

Presented by:


About the Event

Join Miami-area peer hoteliers, for a deep dive event, to harness the power of your lead and guest data to drive more direct business. This evening workshop and networking event will feature hospitality innovators sharing the latest in market opportunities, strategies, benchmarks and tools. The agenda includes speakers from TripAdvisor, NAVIS, IDeaS and Triptease. You’ll walk away with actionable insights to better capture and leverage your guest and lead data, through all of the booking journey touchpoints and drive more direct revenue.


Get more direct with an effective use of meta

What does data tell us about the TripAdvisor customer searching in Miami?

Top tips to optimize your meta-management

What’s new in the world of TripAdvisor

David D’Amico

Senior Customer Success Manager, TripAdvisor

David D’Amico is a long time employee of TripAdvisor specializing in delivery of hotel product suite to high-value independent groups and digital agencies. Dave manages the customer lifecycle to maximize marketing dollars and increase efficiencies thru leveraging the TAMG tools. He enjoys the challenge of tailoring hotelier’s experience to their individual needs while leveraging Business Advantage, Sponsored Ads, InstantBooking and Meta products.

From First Contact To Checkout & Beyond: Monetizing The Full Guest Experience


Practical steps to take a "complete" view of the booking process and entire guest lifecycle

Gain insights and tools you need to measure, monitor and act upon your data for better reservations and marketing performance

How a “guest centric” vs. transaction centric view can actually drive more bookings, and positively impact future revenue

An exclusive look at some of NAVIS’ Miami market demand and benchmark data

Michael Stark

National System Consultant at NAVIS

Michael Stark brings to the discussion more than 20 years of hospitality experience and hotel leadership, as well as an expert eye for improving business performance focusing on the direct channel. Since working with NAVIS, Michael has worked with some of the top hotel and hospitality ownership and management companies on the global stage including Montage International, Lasalle Hotel Properties, Auberge Resorts, Rosewood Hotels & Resorts and more. He believes a property’s ability to maximize profit is centered around a unified approach to guest and prospective guest data.

Transforming Revenue Management into Profit Optimization


Best practices for tracking and reporting on profit-focused key performance indicators

How to build a channel strategy that accounts for costs, complex inventory and dynamic pricing

How innovative technology can enable a data-driven strategy for hotel owners and managers alike

Crystal Pernici

Director of Sales at IDeaS Revenue Solutions

Crystal Pernici is a driven, proficient Hospitality Technology professional with an intricate understanding of the hotel distribution landscape. She has an extensive background in hospitality technology, sales & marketing, and revenue management. Crystal’s passion is to support and assist her hotel partners on identifying ways to create a solid, efficient and adaptable framework to drive success and profitability within their businesses. She holds a Bachelor of Science in Hospitality Management from the University of Central Florida, is a Certified Revenue Management Executive (CRME) and a Licensed® with a passion for identifying emerging growth markets for personal and professional investments. When she’s not busy volunteering or chauffeuring her son to his many extracurricular activities, Crystal enjoys entertaining and spending time with her family, friends and fur babies.


Hospitality Begins Online


The ultimate weapon for direct bookings

Track what matters

Build an emotional connection with guests

Mike Turino

Head of Sales - North America at Triptease


Mike Turino leads the rocketship sales function for Triptease's North American office. Prior to joining the Direct Booking Movement, Mike led the East Coast growth effort for Groupon and oversaw the expansion of new verticals across North America for Living Social. He enjoys photography, snowboarding, and traveling off the beaten path. Passionate about great guest experience, Mike will be sharing his top advice for bringing hospitality online.



Wednesday December 12th

4:30 PM

5:00 PM
From First Contact To Checkout & Beyond: Monetizing The Full Guest Experience

5:20 PM
Transforming Revenue Management into Profit Optimization

5:40 PM
Hospitality Begins Online

6:00 PM
Keynote Presentation

6:30 PM - Late
Networking, Drinks & Appetizers


Fill out the form below to attend this exclusive event, free of charge. By filling out this form, you agree to sharing your information with Triptease, IDeaS and NAVIS.