Agenda

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Reservation SalesRevenue Management MarketingGeneral Managers & Owners All Tracks

Monday, March 2

8:00 am

Registration

Open from 8:00 am – 6:00 pm

9:00 am

NAVIS Client Pre-Conference Workshop: Reservation Sales

Go beyond the basics: Dig deep into your data, learn tips, tricks and best practices from NAVIS experts and hospitality so you can maximize profitability in the coming year. You’ll also earn the Hospitality Industry’s First CRM Endorsement, your way to stand out by demonstrating your knowledge, skills and expertise.

Here’s what we’ll cover in the Reservation Sales workshops:

  • Advanced Key Performance Indicators
    Becky Wilkins
    , Senior Client Success Strategist & Greg Holpuch, Client Success Strategist
  • Are You Getting the Most Out of Your Agents? Incentives That Drive Performance
    Brent Sanders
    , Client Education Specialist
  • Data Opportunities to Drive Revenue
    Sara Weldon-Snyder
    , Client Success Strategist & Jim Mangan, Client Succes Strategist
  • Hospitality CRM Endorsement Certification

The Reservation Sales Pre-Conference Workshop is SOLD OUT.

NAVIS Client Pre-Conference Workshop: Marketing

Go beyond the basics: Dig deep into your data, learn tips, tricks and best practices from NAVIS experts and hospitality so you can maximize profitability in the coming year. You’ll also earn the Hospitality Industry’s First CRM Endorsement, your way to stand out by demonstrating your knowledge, skills and expertise.

Here’s what we’ll cover in the Marketing workshops:

  • Advanced Key Performance Indicators
    Becky Wilkins, Senior Client Success Strategist & Greg Holpuch, Client Success Strategist
  • Advanced List Building
    Mike Nelson, Client Education Specialist & Amie Fee, Interface Data Supervisor
  • Email Design Best Practices
    Mike Nelson, Client Education Specialist
  • Hospitality CRM Endorsement Certification

The Marketing Pre-Conference Workshop is SOLD OUT.

5:30 pm

Opening Reception

From 5:30 – 7:30 pm

Tuesday, March 3

6:00 am

Morning Wellness Activity (Optional)

7:30 am

Breakfast

9:00 am

Welcome

Mark Bartlett, Vice President of Sales, NAVIS
Courtney Witherspoon, Solutions Strategist, NAVIS

9:30 am

NAVIS Product Showcase: See What’s Coming And How You Can Join Us

Kyle Buehner, Chief Executive Officer, NAVIS Joelle Poe, Vice President of Product, NAVISGet the latest insights into the NAVIS product roadmap, and a sneak peek of new products, plans and innovations.

11:00 am

Opening Keynote: Michelle Woodley

Michelle Woodley, President, Preferred Hotels & Resorts

Woodley is President of Preferred Hotels & Resorts. During her 16+ years with the company, Michelle has held previous leadership roles including the SVP of Global Marketing Strategy and SVP of Distribution & Revenue Management. Hospitality Management has named her one of the most influential women in hospitality. Michelle has experience with the most successful hotels across the world and she’s going to share what she thinks makes the best-of-the best. 

11:45 am

Networking Lunch

1:00 pm

Use Them When You Want To, Not Need To: How To Strategically Use OTAs

Caryl Helsel, Founder & CEO, Dragonfly Strategists
Julie Houde, Director, eDistribution Account Management & Business Development, Wyndham
Vinny Cuneo, Head of Sales & Revenue, Autocamp
Kerry Mack, EVP of Revenue & Distribution, Highgate Hotels
Gary Stringham, Vice President of Revenue Management & Distribution, OLS Hotels & Resorts

OTA’s aren’t the enemy. Learn how to leverage them and make them work for you.  In this session you will hear how some leading companies strategically use OTAs and other channel partners to maximize direct booking revenue.

Build The Perfect Email and Keep It Out Of The Spam Folder

Chris Jackson, Chief Evangelist, Gcommerce
Damion D’Oyley, Senior Manager of IT, NAVIS

Hear from marketing experts and hospitality peers on what they’ve learned on the most effective subject lines, design, and content for your email marketing campaign. After you’ve drafted the perfect email, learn what it takes to actually get your email in the inbox and how deliverability can suffer if you don’t pay attention to a few key components.

Focus on Five Star Standards: How To Train For High Performance

Jeff Wielgopolan, Senior Vice President of Learning & Development, Forbes Travel Guide
Sara Djubek, National Director of Sales & Marketing, Signature Worldwide
Brent Sanders, Client Education Specialist, NAVIS

It is more important than ever to ensure the highest level of guest experience at every touch point. In this session, you will gain insight from hospitality leaders on how to effectively train your team.

2:00 pm

Product Spotlight: Reservation Sales 

Josh Zuniga, Product Manager, NAVIS
Joelle Poe, Vice President of Product, NAVIS

What’s new, what’s changed and how can you best utilize the suite NAVIS Reservation Sales solutions.

Holistic Revenue Management Strategies: What Vacation Rental Managers Can Learn From Hotel Revenue Experts

Johnathan Capps, Vice President of Revenue, Charlestowne Hotels
Stacy Komer, Director, Reservations & Strategic Initiatives, Sanctuary Camelback
Patrick Matheson, Regional Director of Revenue Management, Hyatt Hotels
Jack Newkirk, Enterprise Sales Consultant, NAVIS

Vacation rental managers are expected to be “Swiss army knives,” responsible for marketing, guest services, guest communication, homeowner acquisition, housekeeping/maintenance, and concierge services – essentially a mini full-service hotel. While there are many differences between hotels and short-term rentals, there are also many similarities, especially when it comes to strategies for maximizing revenue and profitability. In this session, we’ll hear first-hand successes and challenges from hoteliers so you can learn from the specialists and boosting your profitability.

Should You Embrace Influencer Marketing?

Ed St. Onge, President, Flip.to
Siobhan Fajayan, Director of Marketing & Sales, Edgewood Tahoe
Jackie Olsen, Director of Marketing, Portola Hotel & Spa
Jenna Sullivan, Marketing & Events Manager, The Wigwam 
Hannah Gaddini, Client Success Strategist, NAVIS

Is influencer marketing worth the investment? Hear success stories and missteps from hospitality marketers that have hired social media influencers to highlight their property.

3:00 pm

Hotel Industry Performance Overview with STR

Bennjin Lao, Business Development Executive, STR

Join Smith Travel Research for an in-depth overview of performance and trends for the hotel industry to set yourself up for success in 2020.

Vacation Rental Trends with Key Data Dashboard

Jason Sprenkle, CEO, Key Data Dashboard

Join Key Data Dashboard for an in-depth overview of performance and trends for the vacation rental industry to set yourself up for success in 2020.

The Data Made Me Do It! Leveraging Data To Make Key Decisions

Leslie Araiza-Lorenzo, Director, Marketing & Communications, Grande Colonial Hotel
Dan Hickman, Area Director, Reservations, Auberge Resorts Collection
Jennifer Martin, Reservations Manager, Nemacolin Woodlands Resort
Dan Swanson, Director of Revenue Management, Nemacolin Woodlands Resort
Kavita Patel, Area Manager – Western Region, IDeaS Revenue Solutions
Ryan Rodger, Client Success Strategist, NAVIS

Hear from other hospitality leaders on how they are maximizing revenue opportunities by letting their data help them make decisions. Join this session to learn how they turned their problem into an opportunity and how you can too.

4:00 pm

Product Spotlight: Marketing Suite

Brad Cason, Product Manager, NAVIS
Sean Alsobrooks, UX/UI Designer, NAVIS
Joelle Poe, Vice President of Product, NAVIS

What’s new and what’s changed with the NAVIS Marketing suite. An introduction to new features, live demos, and deep dive into product options.

Send Your Agents Home: The Benefits Of A Remote Workforce & How To Pull It Off

Angela Berkey, Corporate Director of Reservation Sales, Auberge Resorts Collection
Alex Hinkel, Senior Manager of Reservation Sales, Vail Resorts
Matt Juarez, Vice President of Operations, NAVIS
Stacie Bushaw, Director of Enterprise Sales, NAVIS

Labor costs are on the rise and it’s getting harder and harder to find your next top performer. In this session, you will hear from some of the top reservations professionals on how they are changing the playing field by sending their agents home. Learn how these organizations are managing agent productivity, increasing employee satisfaction and impacting their bottom line.

Future-Proofing Your Business: How to Maintain Profitability When Demand Slips

Matthew Libby, Director, Revenue and Central Reservations, Kohler Company
Frank Calaguire, Principal, SCS Advisors, Inc.
Kim Snow, Vice President of Revenue Strategy, Interstate Hotels & Resorts
Courtney Witherspoon, Solutions Strategist, NAVIS

It’s no longer if a an economic downturn in the travel economy will happen, but when. Are you ready for the next recession? Take control of the future in any economic climate. Learn from those who thrived through the past recession and what strategies they leaned on.

6:00 pm

Navigate Party & Awards Ceremony at The Historic Don Strange Ranch

From 6:00 – 9:30 pm

Wednesday, March 4

6:00 am

Morning Wellness Activity (Optional)

7:30 am

Breakfast

9:00 am

Featured Keynote: The Loyalty Loop with Andrew Davis

Andrew Davis, Speaker & Author, Monumental Shift

We spend much of our time telling our prospective guests how different we are. But conduct an online search for a hotel, vacation property, or resort anywhere in the world, and you’ll quickly find that you and your competitors all sound the same. It’s time we quit telling people we’re different. Start showing them you’re different.

It turns out one of the most effective ways to increase our occupancy rates isn’t filling a funnel with low-quality prospects. Instead, treat our current guests as our most valuable asset. It’s time to exploit our loyalty loop.

The loyalty loop leverages the guests you’ve got to attract the guests you want.
In this exhilarating, hour-long, keynote address, best-selling author and former agency executive Andrew Davis, will help you harness the power of the new consumer experience.

You’ll learn how to build anticipation, leverage the honeymoon period, and drive inspirational moments that result in new guests. Whether you’re interested in increasing demand for your destination or awareness for your property, the Loyalty Loop is designed to build a powerful engine that never sleeps.

You’ll leave inspired to re-think the way you win over new guests and transform the way you service the ones who’ve already booked a stay.

Are you ready to embrace the Loyalty Loop?

10:00 am

Email Remarketing Strategies That Work

Loren Gray, Founder & CEO, Hospitality Digital Marketing Inc. Lindsey Strickland, Client Success Strategist, NAVISHow you move your guests through the sales funnel to booking, foster return stays and long-term customer loyalty is dependent on how you strategically use your CRM tools. From shopping cart abandonment, to automated emails based on guest-profile information, learn advanced strategies to be more targeted for late-funnel conversions and loyalty.

What Questions To Ask When Building Your Hospitality Tech Stack

Ed Ulmer, CEO & President, Barefoot
Stuart Butler, COO, Fuel Travel
Crystal Pernici
, Director of Sales, IDeaS
Joelle Poe
, Vice President of Product, NAVIS

Data security, technology evolution, and consolidation are top of mind for a lot of hospitality professionals. Hear from top hospitality technology providers on what you should consider when bringing on new partners.

Building A Culture Of Revenue Management

Derek Brewster, Director of Revenue Management, Lotte New York Palace

What makes an effective revenue management strategy and how can you ensure that it lasts? Join this session for the five building blocks of a successful revenue management culture and how you can get there.

 

11:00 am

Product Spotlight: Data & Platform Services

Rebecca Sowards-Emmerd, Product Manager, NAVIS
Ian Sharpe, Product Manager, NAVIS

Come learn more about the data and platform services that power the applications you know and use today, as well as the future of our data applications and the impact and importance of our platform. This will be an introduction to the teams working behind the scenes to make our reporting and applications more performant and actionable for our users.

Homeowner Acquisition Strategies: Using Data To Identify & Target the Right Homeowners for Your Business Model

Amir Rashid, Sales Consultant, NAVIS

What do we want? More homes! When do we want them? Now! But how do you go about acquiring more homes on your rental program? In this session, we’ll share tips for analyzing current inventory to identify the most profitable homes, best practices for growing your inventory and how you can leverage data to win over potential homeowners. 

The Loyalty Loop: Unplugged with Andrew Davis

Andrew Davis, Speaker & Author, Monumental ShiftNow that you’ve learned all about the power of the Loyalty Loop in this morning’s keynote session, it’s time to put it into practice! In this interactive, fun and productive breakout session, keynote speaker and bestselling author, Andrew Davis will help you take the first steps in transforming your loyalty loop experience. You’ll walk away with three specific things you can do when you get back to the office that will turn your next guest into a referral engine.

11:45 am

Networking Lunch

1:00 pm

Carrying Peak Season Success To The Shoulder Season

Matt Bare, Founder, Q4Launch
Andy Steinberg, Senior Client Success Strategist, NAVIS

For many seasonal properties, the pressure to reach maximum capacity during peak season puts a strain on hotels and vacation rental managers, oftentimes leading to a lack of smart strategies for shoulder season. Join this session to learn actionable strategies to keep your shoulder season from being a major slump.

Creating a Culture of Success: How To Keep The Talent You Attract

Steve Trover, Vacation Rental Consultant, Laveer & Company
Brian Dennish, Director, Leisure Sales
Kristy Westfall-Moyer, Director of Training & Culture, Hallmark Inns & Resorts
Ali Ward, Client Success Strategist, NAVIS

It’s getting more and more difficult to find talented employees. It’s also getting more and more difficult to KEEP your talented employees. In this session, we’ll hear straight from those that have mastered the art of hiring the right people and keeping their high performers from looking for greener grasses.

CCPA Is In Effect: Key Components Toward Compliance

Joelle Poe, Vice President of Product, NAVIS
Xavier Clark, Technology Attorney, Schwabe, Williamson & Wyatt

As of January 1, 2020, The California Consumer Privacy Act (CCPA) is in effect. Join this session for a discussion of some of the key features of CCPA that you should be aware of and steps every organization can take toward compliance with CCPA and other developing privacy laws.

2:00 pm

Executive Roundtable: Creating A Strategy For Long-Term Growth

Darrell Stark, Vice President, Revenue Management & Distribution, Noble House
Tom Luersen, President, CoralTree Hospitality
Michael Stark
, Enterprise Sales Consultant, NAVIS
Kyle Buehner, Chief Executive Officer, NAVIS

What is your strategy for long-term growth and profitability? How are you building your business? How are you building your team? Join this panel discussion with seasoned executives for an in-depth discussion to find out if the foundation you’ve laid is set up for long-term success.

“Hey Google, Book Me A Room Tonight”: How Google Is Impacting Hospitality

Stuart Butler, Chief Operating Officer, Fuel Travel

Google is omnipresent in our lives and is on the verge of having a profound impact on hospitality. Join this session to learn what moves Google hospitality sector is making, how this will affect the traveler’s booking journey and your ability to truly know your customers, and what you can do to stay ahead of the competition.

EXPOSÉ: What NAVIS Isn’t Telling You

Miranda Cubillas, Director of Reservations, Ojai Valley Inn
Adam Hartenberger, Reservation Sales Manager, Osthoff Resort
Ben Wambaugh, Associate Director of Reservations, Sea Island
Brise Carpenter, Vice President of Client Success, NAVIS

Honest people with nothing to hide. Hear directly from NAVIS Power Users what tricks they’ve learned that are not included in the NAVIS best practices.

3:00 pm

Closing and Raffle

Mark Bartlett, Vice President of Sales, NAVIS
Courtney Witherspoon, Solutions Strategist, NAVIS

Convince Your Boss

Are you ready to go to Navigate, but your boss seems reluctant? We’re here to help. Let them know at Navigate you’ll gain valuable insights that drive profitability, make new connections to help keep ideas fresh, and be inspired to try new things and lead your team into the future. Your Navigate experience will be a massive ROI for your team – bigger than Texas! You’ll return with revenue-generating ideas and tools to optimize business processes.

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